This Privacy Policy describes how Peak Performance Fitness LLC, operating as The Healthcare Squad ("we," "us," or "our"), collects, uses, and shares your personal information when you visit our website or interact with our services, including SMS communications.
1. Information We Collect
We collect the following categories of information:
- Contact Information: name, email address, phone number
- Professional Information: your role as a healthcare worker
- Usage Data: pages visited, time on site, device and browser type
- Communication Data: messages you send us via email or SMS
- Consent Records: records of your SMS opt-in consent, timestamps, and opt-in method
2. How We Use Your Information
We use your information to:
- Schedule and conduct free strategy calls and coaching sessions
- Send you appointment reminders and booking confirmations
- Send marketing messages (only if you have separately opted in)
- Respond to your inquiries and provide support
- Improve our website and services
- Comply with legal obligations
3. SMS / Text Message Communications
Important: We operate two separate SMS programs. Your consent to one does not enroll you in the other. You may opt into either, both, or neither — your ability to submit our form or book a call is not conditioned on SMS consent.
3a. Marketing SMS Program
By opting in, you agree to receive recurring automated marketing text messages from The Healthcare Squad (Peak Performance Fitness LLC) at the phone number provided, including coaching tips, program offers, and promotional content. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.
3b. Transactional / Appointment SMS Program
By opting in, you agree to receive non-marketing text messages related to your coaching sessions, appointment confirmations, reminders, and account updates. Message frequency varies based on your scheduled appointments. Message and data rates may apply.
Opt-Out: You may opt out of any SMS program at any time by replying STOP to any message you receive. You will receive a single confirmation message and no further texts will be sent from that program. To re-subscribe, reply START.
Help: For assistance, reply HELP to any message or contact us at [email protected].
No Third-Party Marketing: Your mobile phone number and SMS opt-in consent will not be sold, rented, leased, or shared with any third party for their own marketing purposes. SMS consent data is used solely to operate our messaging programs described above.
Supported Carriers: All major US carriers are supported. Carrier support is not guaranteed for all providers.
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: including GoHighLevel (CRM/SMS platform), scheduling tools, and email providers, solely to operate our services. These providers are prohibited from using your data for their own marketing purposes.
- Legal Requirements: where required by law, court order, or governmental authority
- Business Transfers: in connection with a sale or merger of our business, with notice to you
5. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. SMS consent records, including opt-in timestamps, the source of consent, and opt-out records, are retained for a minimum of 5 years to comply with TCPA requirements and wireless carrier regulations.
6. Your Rights
Depending on your location, you may have rights to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing communications at any time
To exercise any of these rights, contact us at [email protected].
7. Cookies & Tracking
We use cookies and similar tracking technologies to analyze website traffic and improve user experience. You may control cookie preferences through your browser settings. We do not respond to "Do Not Track" signals at this time.
8. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
9. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure HTTPS encryption for all data transmitted through our website
- Access controls limiting who can access your personal information
- Use of reputable third-party service providers (such as GoHighLevel) that maintain their own security standards
- Regular review of our data collection and storage practices
While we take reasonable steps to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy from time to time. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Business Name: Peak Performance Fitness LLC (The Healthcare Squad)
- Email: [email protected]
- Website: www.thehealthcaresquad.com